The interpretation of living by Driade

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  • Among the novelties exhibited at Imm, the Mingx collection by Konstantin Grcic
  •  Cinemascope by Philippe Starck, has a wide comfortable seat. Standing on a stainless steel swivel base, it has an swinging mechanism. Removable fabric or leather cover. The back and seat can be upholstered with different fabrics, allowing wide room for customisation. Cinemascope comes with a square foot stool ottoman
  • The new sofa designed by Philippe Starck reinterprets the sofa Royalton, a design icon created in 1988 for Hotel Royalton, New York, and produced by Driade. Wow is a luxurious modular system. Besides two-seat and three-seat sofas, it includes chaise longues and corner elements conceived to define multiple layouts
  •  Easel by Ludovica+Roberto Palomba, is a table that plays on proportions and dynamism: a minimal top, in crystal or Canaletto walnut veneer, suspended on two independent wood structures
  •  The design of the Mingx collection (designed by Konstantin Grcic) issues from the same tubular profile that also inspired the bookcase ZigZag, and develops into an extensive family of elements: seats, stools and tables, which establish a harmonious mutual dialogue that also extends to the bookcase
  •  La Francesa by Lievore Altherr Molina. The legs made of ebonised European ash or natural ash support the high comfort cozy body

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18 GEN 2017
The brand tells its values during Imm through DriadeLivingRoom, a program of supremely iconic and highly refined products that can be used to create a stylish, harmonious space

DriadeLivingRoom is the theme the brand has chosen to illustrate the Driade world of home interiors, the product of naturally diverse formal expressions sharing a single common vision.

"Driade is the ultimate expression of the ItalianCreationGroup spirit" – says Stefano Core, CEO of Driade and the Group – "the stylish Italian way of life - embodied by Driade for almost fifty years through eclectic, joyful, cosmopolitan design - is represented in an ideal living room where iconic design pieces reveal the joy of home."

Philippe Starck, Konstantin Grcic, Lievore Altherr Molina and Ludovica+Roberto Palomba  are the designers who have been recruited to interpret DriadeLivingRoom, envisaging a room that they themselves would like to live in.
The Philippe Starck designs being presented are the Wow modular sofa and Cinemascope armchair. Konstantin Grcic's Mingx is an extended family of seating and tables for indoor and outdoor use, which come in different versions and four colour finishes. Joining them are La Francesa, an elegant upholstered chair by Lievore Altherr Molina, and the Easel table by Ludovica+Roberto Palomba. 

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