Désirée comfort for Arte Fiera

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10 FEB 2017
Gruppo Euromobil partners with Bologna Fiere once again. At Arte Fiera 2017, the Group’s upholstered furniture brand furnished the exclusive VIP Lounge

Yet again, Gruppo Euromobil demonstrates its affinity with the art world. At Arte Fiera 2017, the show dedicated to modern and contemporary Italian art held from the 27 to 30 January in Bologna, the Group furnished the VIP Lounge with the Désirée brand and its rich collection of padded furniture. The armchairs, sofas and complements selected by Roberto Gobbo, the company’s main designer, were intended to be in keeping with the style of the guests and the atmosphere of the exhibition.

«This recent partnership with Arte Fiera makes us proud – commented Gaspare Lucchetta, CEO of Gruppo Euromobil – further consolidating the close collaboration that we began some years ago, since our brand identity is strongly linked to the art world, especially to contemporary art. We feel a strong sense of improvement with regard to our new direction and naturally we are enthusiastically participating in this change». 

The lounge’s decor features the Britt sofas, the iconic Laocoon and Soor armchairs by Jai Jalan, the Le Midì armchairs by Japanese designers Setsu & Shinobu, and One Flo chairs.

The setting is completed by the Glow-In tables, designed by Marc Sadler, and by the Zerocento coffee tables, characterized by an essential, minimal design.