Isola Design District debuts at Fuorisalone

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22 FEB 2017
The innovative feature of the next Milan Design Week is the debut of a new design district at Fuorisalone in the shadow of Bosco Verticale, within the neighborhood of Isola

From 4th to 9th April 2017 artisans, young designers and emerging brands will be the protagonists of Isola Design District, a local marketing project supported by the Municipality of Milan, where local enterprises are going to be actively involved too, enhancing the historical and artistic heritage of the entire area. Among many talented designers, a name stands out: Kensaku Oshiro, who is exhibiting in his new studio in via Della Pergola the chair realized for the awardwinning restaurant Keisuke Matsushima in Nice. Japan will be also represented by the designers Tomoya Tabuchi e Tomoyuki Sakadida, with their new projects created for e’interiors, a contract company based in Tokyo.

Netherlands is another country highly represented in the district. At Spazio O’, Dutch Invertuals is presenting its project named HarvestSocial Label, the initiative that Studio Boot and C-mone are presenting at Crud, a new work concept dedicated to people squeezed out of the working world.

At Frida, historical and iconic bar of the neighborhood, Source is giving life to an exhibition on the theme of Obstacles and Solution, curated by Valia Barriello, a reflection about difficulties that designers and architects have to face during the creation of their projects. Known designers as Paolo Ulian, Lorenzo Damiani, Donata Paruccini, Carlo Contin, Federico Angi are going to show up their works in addiction to a selection of emerging designers, proving the obstacles they have faced during their career.

One more time, Milan Design Market opens the way to young creatives after the success of last year. For its second edition it is moving to Isola, inside the Gianni Rizzotti Photography Studio, a wonderful 400 square metres loft in Via Pastrengo.This location is hosting the exhibition of 30 designers from different parts of the world, besides a 6 axis robot producing 3D printing objects, and the installation named Suspended Garden, with the Junit lamps realized by the German firm   Schneid, thanks to whom it has recently received the prestigious German Design Award.

Many local artisans will be projecting and realizing the informative totems located through the streets with maps and guides; Pietro Algranti, one of them, is opening the doors of his Studio on Via Pepe.

Students will also be an essential part of the District, thanks to the collaboration with the Polytechnic University of Milan – Design School. University students and recent graduates are asked to develop their ideas in the contest called Isola is. They will be producing signal devices and detectors useful to improve the perception of the neighborhood and the orientation within it.

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