The top brand of Colombini Group has chosen Design Shanghai to consolidate its already significant presence in the Chinese market and to continue the best placement of Rossana within an appointment that includes a high level parterre of exhibitors, in close consistency with the company strategy, as the CEO Emanuel Colombini said.
China is not new for the San Marino-based company, which opened a subsidiary in Beijing.
Isola DC10 is the star model at Rossana stand in Shanghai Exhibition Centre, representing all its core values, from quality of materials, to finishes and design.
Brass, wood and stone to compose a kitchen with unusual shape and almost theatrical mood that aims to convey a sense of durability. DC10 is detached from the classic stereotypes of the kitchens; a mix with contemporary art enriched by great intensity: all elements that perfectly fit with the Chinese culture.
The international mission by Rossana continues after its consolidation in Europe and approvals collected in Moscow. Now the brand is approaching China, a pretty difficult market but yet to be discovered.