Nook Asia. Experiences, Connections, Designs

Valentina Costa

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10 MAR 2017
This year, The International Furniture Fair Singapore presents its new exhibition brand for a fresh approach to interior design

As of this 34th edition, scheduled from the 9th to the 12th March, 5 pavilions and a total exhibition area of 60,000 square metres at Singapore Expo shall be used to showcase the new exhibition brand Nook Asia, dedicated to the world of design, lifestyle and interior architecture. Three key words for Nook, a reference to the concept of 'niche': Experiences, Connections, Designs.

Through these rebranding, space and content reconfiguration actions, the organisers of IFFS Pte Ltd. intend to make a qualitative leap, not only by exhibiting design in over 20 product categories, but also and above all by selecting innovative trends and becoming a platform of exchange and discussion. For the sharing of experience and know-how, for the creation of connections between different operators: manufacturers, international buyers, influencers and designers, for the generation of new business opportunities and cultural osmosis.

Concrete initiatives in support of this renewed role include areas dedicated both to more innovative products (Design Forward) and unique pieces created by skilled craftsmen (Home Accents), workshops held by designers and artisans, awards for the most creative and functional projects, as well as 14 collective pavilions with an array of international participants, coupled with a special focus on buyers from all over the world. Targeted programmes have been developed for numerous buyer delegations, including the Prestige Club and the Buyer Introduction programme, to create new business opportunities and reinforce networking with new and old markets. 

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