For Brera Design District playing is a project

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17 MAR 2017
During Fuorisalone 2017, Brera Design District will open its 8th edition. A busy schedule of events will be hosted under the theme: Designing is a game, playing is a project

From the new area of Porta Nuova-Gae Aulenti to via Broletto, from via Legnano to via Montenapoleone: these are the borders of Brera Design District which will open during Fuorisalone 2017 its 8th edition.

In the previous edition of the Fuorisalone, Brera Design District saw more than 168 events and 295 brands involved with over 250,000 visitors. With such a result, Brera Design District will host a busy schedule of events and propose a format including: a theme, the award Lezioni di Design, a series of meetings, special projects and cultural initiatives.

Designing is a game, playing is a project: this is the theme around the Brera DesignDistrict 2017 will move. Born form a quote of Bruno Munari, fil rouge wants to inspire a reflection on the practice of game as an opportunity to design, in particular on the importance that gamification may acquire in service design and in the interaction and communication between brand and customer.

This year an essential contribution to the Milan Design Week in the Brera district comes from space&interiors, “After the success of the first edition we decided to propose space&interiors again, the only event connected with Salone del Mobile.Milano and dedicated to architecture finishes” explains Roberto Snaidero, President of Salone del Mobile.Milano.
From Tuesday April 4th to Saturday April 8th 2017 at The Mall Porta Nuova, in the Brera Design District of Milan, surfaces, floors, doors and interior finishes will be presented in an innovative setup curated by studio Migliore+Servetto Architects.

This year’s Brera Design District ambassadors are: Tony Chambers, editor-in-Chief of Wallpaper, architect Michele De Lucchi and the two designers Arianna Lelli Mami and Chiara Di Pinto from Studiopepe.

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