Salvioni’s six faces

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17 MAR 2017
In a historic 17th-century building in Via Durini, now one of the top furniture destinations, Salvioni has opened a large showroom that brings together the most important design brands.

Six floors, six themes and six displays: in an area of over 1100 sq m, Salvioni presents 6 complete sets in a highly evocative route that reveals the design spirit of a company that has made its fifty years of experience in retail a point of departure, rather than arrival, to align itself to a market that increasingly requires flexibility and a tailored approach.

The interior design project is by Salvioni Design Solution in collaboration with architect Riccardo Rocchi. Salvioni Design Solution is the branch created by Salvioni that offers customers a team of interior designers available for all interior solutions.

La Notte Bianca, Color, Milano, Carbon and Naturale are the names of the apartments created on each of the building’s six floors. They all have a very different mood and feature special furniture compositions, full of top brands that express different tastes: six “other people’s homes”, as Ercole Salvioni, CEO of Salvioni Design Solution, defines them.

In addition to products and services, one of the standout features of Salvioni Milano Durini is the presence of contemporary artworks by selected artists that harmonize with the furniture and give the rooms a particular style in which the uniqueness of Made in Italy is complemented by the uniqueness of the artworks.