New home for Jumbo Group’s different “Anime”

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  • Exuberant is the installation dedicated to Roberto Cavalli Home Interiors brand realized at Scutura & Design flagship store during the Milan Design Week
  • Scultura & Design flagship store
  •  Exuberant_Roberto Cavalli Home Interiors
  • Exuberant_Roberto Cavalli Home Interiors
  •  Rational_Gianfranco Ferré Home
  •  Rational_Gianfranco Ferré Home
  •  Rational_Gianfranco Ferré Home
  •  Rational_Gianfranco Ferré Home
  • Rational_Gianfranco Ferré Home
  •  Mysterious_JCP
  •  Mysterious_JCP
  • Mysterious_JCP
  •  Ambitious_Jumbo Collection
  • Ambitious_Jumbo Collection
  • Ambitious_Jumbo Collection

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13 APR 2017
Jumbo Group’s home has been refurbished: the historic Scultura & Design showroom, in the heart of Milan, has been turned into a flagship store. The showroom expresses its new personality during Design Week with the special inaugural “Anime” event

Scultura & Design, the showroom in Via Hoepli in Milan, is not simply a multi-brand showroom, but a versatile, multifaceted interior design studio that blends art, design, furniture and architecture. Since the brand’s acquisition by the Jumbo Group, the showroom has not only changed appearance, becoming a flagship store, but also personality: it is now a representative space for the five brands in the group, which simultaneously combines various styles and distinct visions of the living space.

Anime (Souls) was the name of the event that unveiled the new direction of the Jumbo Group and its brands Gianfranco Ferré Home, JCP, Jumbo Collection and Roberto Cavalli Home Interiors during Design Week: a special project to communicate the essence of the different brands through five different installations and an invitation to abandon the classic living concept in favor of an original perception, not only visual, but consisting of inspirations, emotions and stimulation.

So there is now a new place to experience the Jumbo world, a special space where you can see the cult pieces of the different collections, immerse yourself in the latest style trends, graphics and colors and discover a new approach to interior design. An original space in which every project tells a story. A space that is able to interpret the different needs of a diverse, international clientele.

 

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