“Est modus in rebus” (“there is measure in things”, from Horace’s Satires), as stated in the graphic design of the brochures. The measure of Cantiere Galli Design, an interior design center established a few months ago in Rome and dedicated to the world of living, lies in its balanced, careful selection of content. It starts with the graphic identity project developed by Marcello Pirovano.
Through a process of abstraction, the designer has explored the symbolic images of an egg and a rooster, chosen in reference to the name of the place and its founders: “The geometric forms contained in the egg are the 14 parts that are reordered and recreated to make up the rooster in the pictogram… the abstract, yet three-dimensional form is a tribute to the tangram, an archetypal tool and game for creating imaginary buildings.” The construction of the exhibition space in the design center is equally meticulous, though it is certainly less imaginary given its concrete and complete selection of finishes and coverings for surfaces, lamps and furniture, accessories and complements, materials and interpretations, all arranged by Arianna Lelli Mami and Chiara Di Pinto of Studiopepe.
“I have always wanted a space defined by design hospitality, care and culture and a tailored service. We want to pursue a new way of doing business, creating, together with companies, work groups to support designers, who can enjoy a unique, wide-ranging experience and major operational and logistical benefits,” explains Eleonora Galli who, alongside Alessandro Galli and Francesco Zancani, created this design ‘cantiere’ (construction site).
It is an exhibition and sales space that promotes research into materials and techniques, as well as outstanding partners such as Piastrelle Mosa, Matteo Brioni, The Paint Makers Company, Wall&Decò, Brokis, Cristina Rubinetterie, Linvisibile, Agape and Agapecasa, Tm Italia, DeCastelli, Arper, Falma, Fantoni and Material Connexion, who have installed a small, but precious materials library here.
Another quotation, “Una stanza tutta per sé”, (“A Room of One’s Own”, a famous essay by Virginia Woolf), is the title of the intellectual and physical space that Cantiere Galli is dedicating to the cultural project by Domitilla Dardi, which for 2017 is focused on the Personal/Shared theme, offering contemporary designers the possibility to create “a room of one’s own” in order to define a “personal portrait of their own way of understanding the space of invention, thought and ideas.”
The first ‘room’ of 2017 is interpreted by Giuseppe Arezzi with Beata Solitudo. It is a technological, transformable and primitive haven for the contemporary hermit: a small home with all the essentials for living alone, a wooden building with a self-supporting structure that could be placed anywhere in the world.
Photos: ©Francesco Conti