A touch of rouge for REDValentino

Valentina Costa

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14 GIU 2017
Romantic and brilliant, the flagship REDValentino store in Hong Kong is enchanting with its original contrast of colours and textures that evoke a dreamlike atmosphere

Fantasy and romanticism but, at the same time, eclecticism and vivacity, with a touch of audacity. That’s the creative cocktail that is the REDValentino store just opened in Harbour City, Hong Kong, in one of the most popular malls of the dynamic Asian metropolis, following the concept developed by the interior designer and architect India Magdavi with Pierpaolo Piccioli, creative director of the firm.   

The Iranian designer – with a studio in Paris – confirms his passion for colour, fundamental in his work in order to provide light and emotion by selecting decisive and lively combinations of different materials. The rouge, white and ochre interact with the simple or sinuous shapes of the furnishings and the layout and are reflected in the deco-style mirrors, many of which can be seen in the two halls that make up the store, covering more than 135 square metres. 
At the same time, the aesthetic palette is completed by the choice of bold textures: brass prevails, used for framing details but also in the displays, together with the soft velvet of the chairs and ceramics.

The geometric elements create a reassuring visual design continuity: the circle is the connection between the floor and the mirrors of the display cases; the oval shape is common to all the large mirrors of the changing room and the decorative element of the entrance, at the centre of the large glass façade, which opens to reveal the REDValentino collections.  
The atmosphere is intimate and evocative with eccentric touches of energy, typical of the identity of this young glamour brand. Everything in the space follows the inspiration and tells a story, like the Charlotte seats or the white Rubik display cases, which recall the famous puzzle, both the work of the designer. Perhaps the intention is more to enter a dream.

 

Credits:

Client: REDValentino
Location: Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon
Interior design: India Mahdavi
Furnishings: on design

Photos: courtesy of REDValentino

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