In the Southeast Asia circuit

Veronica Orsi

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  • DL Decor collection
  • DL Decor collection
  • DL Decor collection
  • DL Decor collection
  • DL Decor collection
  • Étoile collection
  • Étoile collection
  • Étoile collection
  • Étoile collection
  • Étoile collection

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22 GIU 2017
The process of growth on the international markets passes through the Orient. For DL Decor the future lies in the triangle comprising Myanmar, Vietnam and Laos where the company is planting the roots of a solid sales network

For its internationalization and expansion into rapidly growing markets, DL Decor is paying close attention to Southeast Asia. This company, which is specialised in classic furniture for eclectic and contemporary solutions, did not limit its approach to theory. In the last year went one step further forging a network of commercial relations that will constitute a solid basis for its future projects. Within this Myanmar, Vietnam and Laos triangle, DL Decor strategically selected the strongest cities in which to open its stores, initially using the sector exhibitions through which to approach the industry professionals and set up relations with local architecture firms for contract projects.

“These are areas with enormous economic and development potential- explains Luca Dell’Occa, the owner of the company. For example, Myanmar is making great inroads in the high level residential area, thanks to significant investments by the Government fo Singapore. These Southeast Asian countries are luckily still very attached to more traditional classic furniture, so DL Decor collections have an excellent opportunity here; this goes counter to Chinese interior design tastes, which have changed considerably.”

After opening one store in Phnom Penh, Cambodia, this May the company is preparing to inaugurate a new store in Yangon, the former capital of Myanmar. Among the design solutions the company will also provide a preview of Étoile, an eclectic and unconventionally classic line, which is currently being used in numerous residential projects in Kuwait. Oman and Nigeria. Myanfurniture will be taking place precisely in Yangon. This is an exhibition that will focus on construction and design and DL Décor will participate for the second time in the November edition. Continuing on the exhibition circuit, June will signal the opening of Laobuild in Vientiane (Laos) following the ongoing Index Dubai in May, focusing on the Middle East market, which the company has attended numerous times with great success. A the Dubai Design Week in November, the company intends to hold the exclusive international launch of the new Mayfair collection, realised in collaboration with the architect Marco Corti’s Kemistry of Style studio: it is a collection for the living dining and night areas with a strong contemporary twist expressed though a combination of upholstery, brass and steel, targeted to a more and more global public.

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