Aesthetics, taste, function, culture and brand

Alessandra Bergamini

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  • The atmosphere of a typical coffee bar of the old Milan of the ’50s and ‘60s inspired the American director Wes Anderson that led the Bar Luce project for the Fondazione Prada. A suggestive setting that recalls the centric Galleria Vittorio Emanuele. Photo © Attilio Maranzano_Courtesy of Fondazione Prada
  •  Pedrali furnishes - with the Volt seatings and Inox tables - InGalera, the first case of catering business in Italy open to everybody within a prison, the II Casa di Reclusione di Milano Bollate (A detention center in Milan Bollate), in collaboration with the cooperative ABC La sapienza in tavola (Wisdom on the table). 180 seats, nine employees (all prisoners except the chef and maitre). The architect Augusta Comi who took care of the interior design has mixed essential and rigorous lines - typical of prison facilities - with pastel colors that convey an easy mood © Ph. Credits  Andrea Guermani
  • Two light-sculptures, which stand over 6 meters high and have a diameter of over 2 meters, cross two floors in the new Luca Fantini lounge bar restaurant, located in the Bulgari Tower in Tokyo and designed by Antonio Citterio Patrizia Viel and Partners. These two unique pieces were made by Barovier&Toso, using crystal and 24k gold large-version Spinn elements, two precious creations that further testify to the synergy between Barovier&Toso and the most important luxury brands. Fruit of the skill of Barovier&Toso master glass craftsmen, the two chandeliers were custom-designed for the interior of the restaurant to arouse amazement and emotion
  • Ore - Ducasse au château de Versailles is the perfect expression of contemporary French cuisine: delicious, understandable and inspired by history. For the new restaurant located on the first floor of the Dufour Pavilion, which was restored by architects Dominique Perrault and Frédéric Didier, Alain Ducasse opted for the Ester chairs, designed by Patrick Jouin for Pedrali, which help to make the space even more welcoming thanks to their mix of elegance, ergonomics and functionality. Attention to detail characterizes this leather sculpture, which comes in warm color shades, the same colors that characterize the décor of the restaurant, where guests can discover the perfect proportions of 17th-century rooms, decorated with fireplaces, mirrors and chandeliers
  •  Ore - Ducasse au château de Versailles - by Pedrali
  • The mind of the chef and owner Davide Oldani along with the ability to do interior design by Piero Lissoni have produced the new D'O. An idea of restaurant that breaks down the barriers between those who cooks and those who consumes, with interior solutions in the image and likeness of the wishes of the chef: the real answer to this is not simple brief was given by Riva 1920, which has custom-made tables and chairs with practical solutions but refined, aesthetic and comfortable. The materials have played a dominant role: all blocks of natural elm and vinyl adhesive and oil finishes and vegetable wax
  •  Riva 1920 for the new D'O restaurant by Davide Oldani
  • Foscarini light fixtures become an essential part of a natural setting within the Topolopompo restaurant. Tel Aviv-based firm Baranowitz Kronenberg Architecture recreates traditional symbolism combined with contemporary sensibility (allegories of dragons and walls made up with containers for steam cooking, in lava stone and bamboo wood), inspired by the oriental landscape of terraces and mountain valleys. The Plass lamp, for instance, with its intimate feel and its transparency, evokes night spells and the delicacy of traditional Asian lanterns
  • The pure and essential design of Pedrali perfectly reflects the concept of the new Moleskine Café in Corso Garibaldi 65, the classic literary cafe revamped in a contemporary way. From the sofa area - dedicated to reading, work or quiet conversation - to the more lively bar on the ground floor (which houses among other exhibitions, workshops, talks, books and notebooks exposition) including the dehors: the different entertainment experiences are represented in Pedrali?s products. Protagonists of the spaces, Nemea and Malmö collections of seats, Laja and Malmö dining and coffee table, the colorful Nolita outdoor seats paired with Ypsilon white tables
  •  Pedrali for Moleskine Cafè in Corso Garibaldi, Milan
  • Inaugurated in April 2016, the Casual restaurant of Enrico Bartolini, a many-starred chef, lies at the foot of the evocative panoramic hill of San Vigilio in Bergamo?s Città Alta. Catellani & Smith were responsible for lighting the space, creating a balance between light and shade in an ambience that favours the use of natural materials.  Lamps with a simple design were chosen, such as the Lederam collection in black and gold, the evocative Jackie O 'cascade' of luminous drops, a gigantic scenic PK LED 100 with an inside coating of gold leaf, a Wa Wa floor lamp and Atman 'jewel' lamps in which the LED light source reverberates through the crystal
  • Catellani & Smith for Casual by Enrico Bartolini - Bergamo
  • The lighting design for the high-end Cantonese restaurant was created by the Banmu Tang firm in Taichung. The two compositions chosen by the architect are both made with the Hydra system. On the ground floor, the structure evokes a glistening wave and consists of 630 transparent glass Gamma models, illuminated by spotlights inserted in wooden strips in the ceiling and by small punctiform elements inside every glass structure. At the entrance desk, which is made from a single block of marble, there are 6 hanging Moon lamps from the Opera collection. In the private room on the first floor, the suspended round composition consists of 60 frosted glass Alpha elements that spread light through the room and on the gold leaf ceiling
  •  Melogranoblu for  YU YUE LOU RESTAURANT - Taichung
  • Ceramiche Refin has been chosen by the Dutch architectural studio Crielaers & Company for the new floors of the theater within the Spant!, a large multifunctional space that also houses a conference center, retail spaces and more. The collection chosen is Labyrinth designed by Giulio Iacchetti for DesignTaleStudio, the Refin's creative laboratory. The high performance of Refin porcelain stoneware matched with Labyrinth geometries creates a sober mood, both contemporary and artistic at the same time

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14 LUG 2017
The five dimensions of design, and frequenting, places dedicated to food

From the Bar Luce by the director Wes Anderson from the Prada Foundation in Milan at the InGalera restaurant at Bollate's Circondary House, variations in the design carte of restaurants and bars can be countless and varied. From the most neutral style, background to the sensory experience of taste and flavors, to themed realizations, including creative concepts enhanced with special effects outlined with heights, changes of perspectives, graphisms and trompe l'oeil, mirroring surfaces, chromatic elements and decorations, light sculptures and illuminating fixtures.

A universe of languages ​​and expressive systems that has attracted in recent years more and more attention from architects and interior designers, who work in collaboration with chefs (as the well-known project by Oldani and Lissoni for D'O), from Italian companies and an audience looking to be entertained by the combination design-starry cuisine. A design procedure where all that matters is the ability to concentrate and harmonize aesthetics, creativity, atmosphere, function as well as culture and brand in a reduced space dimension.

If the restaurant is a place to begin a seated journey dedicated to food, the culture is linked to culinary or hospitality traditions - local, international or fusion - but it is also related to place, geography, architecture and people. And if the restaurant aims to become a venue, then the brand expression must be exquisite, whether is the name of a starred chef like Alain Ducasse au Plaza Athénée, a hospitality company signature, a Luxury brand, such as Luca Fantin at the Bulgari Hotel in Tokyo, or a museum such as the Nubel of Madrid or The Brooklyn in New York.
Every element, and let's not forget about the worship of tableware elements, is carefully planned and blended for the best aesthetic and functional experience in a highly specialized and evolving industry that needs international personalized events. The next, The Restaurant and Bar Design Show, is on schedule in London on September 26-27.

 

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