Giulio Iacchetti for the creative direction of Dnd

Matteo De Bartolomeis

SHARE

  • Giulio Iacchetti is the new artistic director of Dnd
  •  A shape of natural inspiration, such as the beautiful leaf of the Ginkgo, inspires the structure and decoration of a handle that is born in two different versions: the open geometry of the leaf is impressed on the front view of Ginkgo and creates a sculpture that makes the handle firmly material, sculptural and encourages the grip
  •  Ginkgo Biloba, the version of the Ginkgo handle with engraved surface, is an additional metaphorical reference to the veins of the leaf: the result is an elegant and precious object that can ennobles a customary and domestic object such as a handle

#gallery > 1 di 3

SHARE

20 LUG 2017
The Milan-based designer has been called to lead the artistic direction of the Brescian company, specialized in the production of door handles for over 50 years

A collaboration born from the recent Made Expo, when Dnd launched the twin collections Ginkgo and Ginkgo Biloba, designed by Giulio Iacchetti: the success obtained was remarkable and the two lines of handles are already been produced and distributed.

A convergence, a project, a future: sudden as a bolt of lightning, but based on the solid bases of a company that for over 50 years has quietly invested in innovation (as Iacchetti does) and has found in the Milan-based designer a propensity to transformation combined to a “laboring” vocation admirer of beauty, that really works and actively engages the company in the project.
The launch of a new design and industrial adventure brings a breath of fresh air and expectation. But the predictions were immediately confirmed: Giulio Iacchetti's first action as the new artistic director of the company was calling Leonardo Sonnoli - to renew the corporate image - anticipating the stages of a strategy that will be all about graphics, art and internationality; disciplines rarely considered by the interior and finishing sector, and most important, never at the same time.
The programs as revealed in the latest statements speak of important collaborations, of the Salone del Mobile 2018, of synergies and contaminations, but above all it speaks of big changes.
We wait curious and interested for the second episode.