Whatever/Whenever. A magnetic desert miracle

Agatha Kari


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7 OTT 2017
Business, fashion, design and night life all intersect here, in the Manhattan of the Middle East, where the 33-floor W Dubai - Al Habtoor City rises up at the most dynamic crossroads in the world

We are in Dubai, on the bustling Sheikh Zayed Road, the location of the first urban resort in the UAE, which includes two other Starwood luxury hotel complexes, The St. Regis Dubai and The Westin Dubai, Al Habtoor City, three tall residential towers and an aquatic theatre, all a 30-minute drive from Dubai International Airport (DXB). Guests are welcomed in the psychedelic W Lounge on the 30th floor, which overlooks the Dubai Water Canal and offers an incredible view of the Persian Gulf. W brand’s standout feature is the Whatever/Whenever® service, which provides guests with whatever they wish for, whenever they want. The 356 rooms and suites, which are distinguished by their provocative, bold, futuristic design, were designed by Singapore-based firm Silverfox in collaboration with the Starwood design team. The furniture is custom-made and features a bold palette of colors, contrasting with the stylish, minimalist designs of the rooms, which feature large windows overlooking the city. The Extreme Wow Suite covers an area of 690 sq m and occupies the 27th and 28th floor. The sumptuous suite includes a spacious lounge, a bar, a DJ booth with a dance floor, a catwalk, a pool table and a kitchenette. The Sensational Suite covers 449 sq m with a bar and a majlis-style lounge with a DJ booth, a stage for dancing, a bar and kitchenette. W Dubai also offers an ultra-modern event space that includes the 725 sq m Great Room, with five multi-purpose studios and an oval room, in which the walls and ceiling converge in a spiral effect. These rooms are equipped with the Sensory Set Up™ service, which provides atmospheric music, personalized aromas and fragrances and much more. The Namu restaurant is a new dining destination in Dubai, which offers a fusion of Japanese and Korean flavors, served in a futuristic location, with bright-colored floors and asymmetrical decorations. Or you can choose Level Seven for Mediterranean cuisine and a warmer environment, dominated by wood and steel, which are also used for the numerous vintage works that hang from the ceiling. The kitchen is deliberately visible and the chef’s menu features seasonal dishes made from products bought daily at the market. The hub of the complex is the WET Deck with its outdoor pools, private white cabins with organic designs, a bar for cocktails and snacks, a proper living room and the most fashionable venue during the long Dubai nights.


Client: Starwood Hotels & Resorts
Interior Design: Silverfox and Starwood design team
Furnishings: on design
Room lighting: Foscarini, DCWédition
Gym equipment: Technogym
Photo credits: courtesy of W Dubai - Al Habtoor City