“We have awarded the license for the label to the partner that is best placed to develop a product of the highest quality, in line with our brand standards. A product for everyone who wishes to bring the unmistakable style and unique identity of our brand into their homes,” explained Jacopo Etro after a new licensing agreement for the production and distribution of the Home Interiors line was finalised with the Jumbo Group.
The line will be exclusively unveiled at the Milan Furniture Fair in April, completing the Etro Home collection which already boasts the “Collection” line of linen for the home and the “Accessory” line of furniture accessories. In the Home Interiors line, the Etro brand philosophy and heritage will be channelled into furniture for the living room, dining room, bedroom and outdoors spaces.
“We really believe in what Etro represents for the Italian lifestyle and we’re delighted to be teaming up with the brand to develop the Home Interiors line,” said Jumbo Collection president Moreno Brambilla. “We will combine the brand’s characteristic traits with our top-quality production standards as part of a stimulating partnership that will enhance the Jumbo Group’s offering in the interior design sector.”