Multifaceted and international Flexform

Paola Tisi

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  • Flexform, São Paulo
  • Flexform_São Paulo
  •  Flexform_São Paulo
  •  Flexform_São Paulo
  •  Flexform_São Paulo
  •  Flexform_São Paulo
  •  Flexform_Bangalore
  •  Flexform_Paris
  •   Flexform_Paris
  •   Flexform_Paris
  •  Flexform_Paris
  •   Flexform_Turin
  •   Flexform_Turin
  •  Flexform_Turin
  •   Flexform_Turin
  •   Flexform_Turin

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5 OTT 2017
Flexform's significant distribution plan continues in earnest, with the opening of mono-brand stores and shop-in-shops throughout the world, from Paris to São Paulo, Turin to Bangalore, inspiring targeted and quality collaborations

Comfort, elegance and quality: cornerstone values at Flexform. The company is constantly expanding, constructing its own global image and developing distinctive features for living interiors expressed in showrooms it continues to open throughout the world.

Starting with São Paulo, where in Alameda Gabriel Monteiro de Silva, a big name in top-end furnishing, the company has reopened an entirely refurbished mono-brand store: over 500 sqm on two floors, capable of fully expressing key Flexform philosophies and values while reinforcing the company's long-lasting relationship with Casual Movies, the Italian brand's ambassador in Brazil.

The company also boasts a historic collaboration with Silvera, Paris, reaffirming its presence in a new building on Rue du Faubourg Saint Honoré. Here, in addition to the main shop window facing the road, the company has reserved itself a 140 sqm area on the first floor, expressing its corporate mood in an array of the collection's top-end models.

From France to India. Here, in a prestigious Bangalore showroom, Flexform has opened a new 200 sqm shop-in-shop, thanks to its recent and strategic collaboration with Living Art Interiors, presenting both Flexform and Flexform Mood collections to the Indian public.

There have also been new openings in Italy, in Turin's Lingotto neighbourhood, where the flagship store's new and spacious shop windows display an ad hoc exhibition project developed over 200 sqm, featuring sofas, accessories, lamps, vases, rugs and objects, all harmonised within a distinctive living interior, perfectly enhanced by the company's long-lasting collaboration with Sanvido.

 

 

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