Downtown Beirut: new design, destination B&B

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13 DIC 2017
The new B&B Italia store has recently opened in Beirut. A flagship store which aims to affirm itself as a platform of quality and professionalism, a new destination for exclusive design, on a market which is increasingly sensitive to the innovative tastes of the Lebanese

A thousand square metres over two floors and a layout developed into areas featuring different styles, presenting the B&B Italia, B&B Italia Outdoor and Maxalto collections, offering a selection of proposals for living areas, bedrooms and outdoor spaces. B&B Italia's new premises are located in Place des Martyrs, Beirut, the city's main square, at the threshold to the most exclusive pedestrian area, dedicated to luxury shopping.

A new international showcase, in partnership with Le Cercle, designed to respond to the latest requirements of the Lebanese, increasingly oriented towards refined and high quality products, capable of exalting the characteristics of the country's art de vivre.

Characterised by a modern steel structure which defines itself in a play of lights and shadows, the interior is intuitive, welcoming and refined, exuding a strong personality, matching the sheer strength of the emerging image, original and international, rich in ideas, proposals and solutions.

Walls covered in black and white geographical maps, black ceilings, oversize back-lit scenery flats, porcelain stoneware flooring, coupled with stylistic choices, the interior project, the blend of architectonic details and materials. Everything contributes towards the creation of a highly original visual and a unique atmosphere.

An exclusive presentation has been dedicated to Backstage, the wardrobe system which entirely reinvents the concept of containers, interior space distribution, bedroom/closet dynamics, proposing innovative solutions which transcend existing possibilities. 

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