HOMI, the Milan trade fair that unveils new trends and lifestyles

Paola Leone

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25 GEN 2018
A monitoring center on new trends, the new edition of HOMI confirms its own

In the FieraMilano exhibition spaces, in Rho, from 26 to 29 January 2018, HOMI, the Lifestyle Trade Fair, comes back with a wide range of proposals that anticipate and narrate styles and trends related to the home and the jewel-fashion accessory world. Full of novelties, HOMI’s new edition will showcase, to industry professionals and visitors, the products of countless Italian and foreign companies, often represented by small companies with great creative potential. This year there are several special areas and events dedicated to quality craftsmanship, the creations of emerging designers, the evolution of objects and exclusive interior decoration. A special attention is dedicated to the spaces illustrating the tableware and kitchen trends, with the most interesting proposals for the next season. The exhibition areas related to the furnishing and complement sector will also be different. Among these Home textiles, Living habits, Wellness&Beauty, Garden&Outdoor.

Within the Living Habits there can be found some prominent brands such as the Aeternum, Bialetti Industrie, whilst, for the Wellness&Beauty sector, Fazzini presents the latest news on the front of exclusive "textiles" also intended for the bathroom space.

In the Concept Lab area, other names such as Moroni Gomma, with a wide range of products also dedicated to the home office living area, and Villa D'Este, which as always showcases amazing table proposals with a strong personality, including a wide range of accessories, glasses, plates and accessories characterized by the vibrant and intense nuances of Ultra Violet, the Pantone color of 2018 protagonist of lifestyle trends, from clothing to furnishing in the current year.

On the commercial side, it should always be highlighted Homi’s role as a concrete platform for exchange and growth. While internationality also remains one of the strengths of the HOMI Show, which thanks to the collaboration with ITA-ICE - Italian Trade Agency, is ready to welcome international buyers from those countries that have been participating in HOMI for several years. These include China, Greece, Belgium, France, Iran, North Africa, Russia, Spain, Singapore, as well as more new and emerging nations such as Argentina, Japan, Canada, Colombia, Vietnam.

Also part of this edition of HOMI is the "HOMI in Città" (HOMI in the City) format, designed to convey stylistic news outside the exhibition space, in the city, available to the large public in the metropolis. In this direction, the exhibition "Conviviando, l’Arte della Tavola tra passato e futuro", taking place at Palazzo Reale, which is dedicated to the most fascinating expressions of the "mise en place" that took place over the last centuries.